Best Marketing Automation Software for Small Businesses
by Jeni Rogers
When you have a small business, you must be agile. You need to remain open to new ideas and opportunities, but you also have to strategically think through each step you take. To balance everything happening in your growing business, you must also stay organized and make sure you capitalize on all the right opportunities and capture any data that will help you propel your company to the next level of success.
Marketing automation software is designed to simplify marketing efforts and make is easier for you to create, automate, and track your campaigns in a singular system. While this software is helpful for any size company, there are many versions that particularly advantageous for small companies who may still be relying on a one-person marketing team.
There are a lot of marketing automation software solutions on the market that are specifically tailored to the needs of small businesses. However, it can still be challenging to know exactly what system is going to bring your unique, small company the best benefits.
Here's a look at some of the top rated marketing automation solutions for small businesses.
Hubspot is an all-inclusive marketing automation software system that offers robust tools designed for marketing ease and automation, including: email and social media marketing, landing page creation, analytics, SEO, and content management.
Hubspot is a great option for small businesses because they offer a free version of their platform, which is perfect for lean budgets. You can try out tools and hone your marketing skills using the free version, and always have the option to upgrade to paid options as your business grows.
SharpSpring can bring great value to your small business and help you develop your ideal customer profile and marketing efforts at once since it offers both CRM and marketing automation tools.
You can integrate SharpSpring with your website to learn about customer preferences and behaviors, and also capture leads you can nurture and market to through an array of customizable and fully automated campaigns.
Kentico is another great tool for small businesses of every type. They offers options that can help brick and mortar gain a presence online and also provide the tools an eCommerce company needs to manage marketing for an online store. Kentico has an intuitive platform design which makes it easy to use for you to use as you create, automate, and track your marketing efforts for your small business.
Marketo is a leading marketing automation software that is well-suited to small to medium B2B and B2C companies, across various industries. Marketo offers tools designed to help companies improve and automate marketing practices ranging from email marketing and SEO to landing page creation and analytics. Advanced versions of this software may also provide tools to build mobile engagement and personalize your website.
Marketo reviews from small businesses indicate that this software is also ideal for boosting sales through upselling, cross-selling, and prospecting new business.
Knowing what marketing automation tools you need for your small business can be challenging do to the amount of options available. Using reviews in your marketing automation software research will show you authentic feedback from other companies with use cases like yours and help you choose the best option for your unique business needs.
Jeni Rogers is a researcher and regular contributor to TrustRadius, where she shares her knowledge of the latest trends in B2B news and software.