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Feature: Spectre in the Advertising Ecosystem

Spectre in the Advertising Ecosystem

Chris Olson, CEO and Cofounder of The Media Trust

Communicated to the world on January 3, Spectre is a troublesome, potentially damaging vulnerability discovered in microprocessors that allows the surreptitious capture of passwords and sensitive data. To put the severity of this problem into perspective, almost every networked device made in the past 20 years is vulnerable to Spectre1, including those that run the global digital ecosystem-from brands, advertising/marketing technologies to websites and consumer browsers. For the advertising industry, the threat does not seem obvious. However, industry researchers conducted proof-of-concept attack scenarios using just a few lines of JavaScript and C programming code to highlight the potential risk. Read More >>

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