The Value Plan: Marketing for Value beyond the Bottom Line

Professor Philip Sugai launches a Crowdfunding Campaign today at for The Value Plan (8/01).

Kyoto, Japan, Aug 1, 2019 – (JCN Newswire) – A crowdfunding campaign for ‘The Value Plan’, a new book that outlines the development of value-focused products and services, launched today on the Publishizer platform and runs until August 30. ‘The Value Plan’, by Prof Philip Sugai, is a practical, proven step-by-step guide written to help anyone develop successful, future-proof products and services that create long-lasting value.

“Successful marketing efforts today must create value not only for customers, companies and their shareholders, but also for employees, partners, society and the planet,” says Prof Sugai. “Especially as Sustainable Development Goals (SDGs), ESGs, Integrated Reporting and related reporting requirements gain traction globally, companies – more than ever before – must shift their marketing focus beyond just advertising or sales to embrace a broader value mindset.”

‘The Value Plan’ was written to help anyone in any organization, in any market in the world, create a value-focused marketing strategy. It does so by synthesizing the most recent thinking on value-focused marketing and organizing these ideas that will empower readers to (1) develop a value-focused mindset, (2) master the 12 key tools for marketing success, and then (3) use these tools to create breakthrough value-focused products or services.

“Value across stakeholders is now fundamental for long-term success,” said Masafumi Ishibashi, Chief Marketing Officer for Nestle Japan. “And tools like ‘The Value Plan’ that foster a value focus beyond the bottom line are fundamental for companies to begin applying today.”

The contents of ‘The Value Plan’ have been tested over the last 15 years with global MBA students and executives from around the world. “Although I’ve worked with many different texts to teach students the realities of marketing, ‘The Value Plan’ stands out as an effective guide to teach real-world marketing skills to today’s global MBA students,” said Dr David Marutschke, Assistant Professor of Marketing at Soka University.

The crowdfunding campaign, to support the publication of a print version of ‘The Value Plan’, will run during August as part of the Publishizer Business Impact Challenge. Corporate sponsors for the campaign include Nestle Japan, Renova, Netlinks, Hakarus, Mind Commerce, and others. A limited number of additional corporate sponsorship packages and bonuses are available while supplies last. Learn more about the campaign at

About Prof Philip Sugai
Philip Sugai is a Professor of Marketing at Doshisha University’s Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka University. Dr Sugai also served as a Visiting Professor for Stanford University from 2015 – 2017. He is the author of several value-focused case studies with Ivey Publishing and available through Harvard Business Publishing, and published his first book, ‘The Six Immutable Laws of Mobile Business’, with John Wiley & Sons. Visit

About Publishizer
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Prof Philip Sugai

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