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Content Insider 228 - NAB Wrap

Content Anywhere, Anytime Needs to be Monetized, Saved

Miles Weston

NAB is the second most popular event for us to attend because we like to see how prehistoric our years in TV were compared to today and it's like light years. This year we're way beyond pushing stuff to the tube. The content people are sending stuff to everything. We know that's not a brilliant observation but what literally blows us away is how the industry is now able to do it so precisely to your mobile device, in the right format, even at the right time and BAM!!! With the right ads around it that are of most interest to you. It is so elegant. Oh sure they're not exactly certain what your threshold of pain will be for the volume of ads but they're working on that. Oh and NAB was cloudy too. We're going to have to revisit this again...shortly but for now... Read More >>

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